When creating your website, you have to think about the different kinds of people that will be visiting it. These can be your current fans, potential new fans, as well as media/bloggers, bookers and other industry people.
For that latter group, they’re likely looking for different information than your fans are, and you have to be sure to make it easy for them to find it. This can best be done by adding a Digital Press Kit section to your website.
Here are the 7 essential elements to include in your digital press kit:
First and foremost, have your most current bio available. It would also be a good idea to have a few different versions of your bio, like an elevator pitch, a short bio (1 paragraph), a medium bio (a few paragraphs) and a long bio (4+ paragraphs). This way you’ll have options for whatever needs the media or industry person might have. You can also include a downloadable pdf with all of the different versions of your bio on them.
The next element to have in your digital press kit is a section with images available for download. Make sure some of these are hi-resolution in case the media person or festival programmer needs to use the image for print. You should include a few different official photos, with vertical and horizontal options, as well as black & white versions. Be sure to also include the image for your most recent album cover as well.
Of course, you’ll need to have your music available to listen to. You should also make a few tracks available to download and/or embed, and if a media person wants to have a copy of your full album or EP, place clear information on who they can contact to get a copy.
Many blogs and media sites love to embed videos of the artists they’re covering to make the article more visual and engaging. Embed 2-3 videos in your digital press kit to make it easy to find a quality video that best represents your band, including at least one live video incase a blogger is previewing one of your upcoming shows.
5. Press Articles/Reviews
It wouldn’t be a press kit without some press, so post links to a few of your best reviews and interviews. Be sure to pull the best quote from each review and include it underneath the link, don’t assume that people will click on each article and read them in full. You can spice up this part of your digital press kit visually by including the logos of the media source next to each article/review.
6. Contact info
Even though you might have a “Contact” section on your website, include detailed contact info in your digital press kit to have everything in one place. Include an email address as well as a phone # where a media person or booker can reach you if they need to speak to you in a hurry.
7. Social Links
And finally, add your social links to the page so that if the media person or booker wants to quickly check out your social media presence, they have all the links right there. Don’t overdo it, you can simply list the social media networks that you are most active on. For most artists this would be Facebook, Twitter and YouTube.